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19-Aug-2017 14:18 by 9 Comments

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This site has been up and running for more than ten years, when the book first came out.Hard to conceive of today, but the book was a top 100 bestseller for almost a year.

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INTERRUPTION MARKETING-THE TRADITIONAL APPROACH TO GETTING CONSUMER ATTENTION Almost no one goes home eagerly anticipating junk mail in their mailbox. Almost no one looks forward to a three minute commercial interruption on Must See TV. Yet marketers must make us pay attention for the ads to work.Marketing was in a groove - if you invented a decent product and put enough money into TV advertising you could be pretty sure you'd get shelf space in stores.And if the ads were any good at all, people bought the products.Or you may stop what you were doing, say, "sorry," and then move on. What if he's the fourth, or the tenth, or the one hundredth person who's asked you the same question? You've got too much to do and not enough time to get it done. Every day, you're exposed to more than four hours of media.Sooner or later you're going to tune out the interruptions. Most of it is optimized to interrupt what you're doing.Feel free to forward the link to anyone you'd like. It's just physically impossible for you to pay attention to everything that marketers expect you to-like the 17,000 new grocery store products that were introduced last year, or the

INTERRUPTION MARKETING-THE TRADITIONAL APPROACH TO GETTING CONSUMER ATTENTION Almost no one goes home eagerly anticipating junk mail in their mailbox. Almost no one looks forward to a three minute commercial interruption on Must See TV. Yet marketers must make us pay attention for the ads to work.Marketing was in a groove - if you invented a decent product and put enough money into TV advertising you could be pretty sure you'd get shelf space in stores.And if the ads were any good at all, people bought the products.Or you may stop what you were doing, say, "sorry," and then move on. What if he's the fourth, or the tenth, or the one hundredth person who's asked you the same question? You've got too much to do and not enough time to get it done. Every day, you're exposed to more than four hours of media.Sooner or later you're going to tune out the interruptions. Most of it is optimized to interrupt what you're doing.Feel free to forward the link to anyone you'd like. It's just physically impossible for you to pay attention to everything that marketers expect you to-like the 17,000 new grocery store products that were introduced last year, or the $1,000 worth of advertising that was directed exclusively at you last year.

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INTERRUPTION MARKETING-THE TRADITIONAL APPROACH TO GETTING CONSUMER ATTENTION Almost no one goes home eagerly anticipating junk mail in their mailbox. Almost no one looks forward to a three minute commercial interruption on Must See TV. Yet marketers must make us pay attention for the ads to work.

Marketing was in a groove - if you invented a decent product and put enough money into TV advertising you could be pretty sure you'd get shelf space in stores.

And if the ads were any good at all, people bought the products.

Or you may stop what you were doing, say, "sorry," and then move on. What if he's the fourth, or the tenth, or the one hundredth person who's asked you the same question? You've got too much to do and not enough time to get it done. Every day, you're exposed to more than four hours of media.

Sooner or later you're going to tune out the interruptions. Most of it is optimized to interrupt what you're doing.

Feel free to forward the link to anyone you'd like. It's just physically impossible for you to pay attention to everything that marketers expect you to-like the 17,000 new grocery store products that were introduced last year, or the $1,000 worth of advertising that was directed exclusively at you last year.

,000 worth of advertising that was directed exclusively at you last year.

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